Joe brings more than 25 years of experience to this project.
As President of The Nissen Group for the past 18 years, Joe was responsible for the overall direction.
Joe’s track record is one of product innovation and significant growth for the company and the team of professionals within its structure.
Joe started his career as an owner and publisher in Minneapolis, MN. He published magazines for the Universities and college athletic directors nationwide. His experience included sales, layout, design, list management and subscription management, printing and fulfillment.
In 1981 Joe added RENI advertising to his publishing’s. RENI publishes over 69 magazine titles with over a 2 million distribution. His knowledge and experience includes advertising and public relations, branding, creative planning, campaign concepts and execution and supervision of all print materials (corporate image, brochures, direct mail components, trade ads, etc.), outdoor billboards, package design, signage design and trade show exhibit design and web development.
Joe services have included the United Way Tocqueville Society, Main Street Winter Haven Board, Lake Region CC board and is a member of Winter Haven Chamber of Commerce, and Lakeland Chamber of Commerce. Joe is also co-founder of The 100, which over four years has already raised over $580,000 for the Winter Haven Hospital Stroke Center.
We believe in the Power of Ideas to deliver compelling business results. Our ideas do not happen by chance. They are the product of highly talented and imaginative people, powerful research-driven insight and a hard-nosed negotiation approach.